Shopify’s latest update now lets you create automatic discounts for specific groups like:

• VIP customers

• Loyalty members

• Active subscribers

• Or any custom segment you define

👉 I’ll walk you through step by step:

1. How to create an automatic discount inside the Shopify dashboard

2. How to set up customer segments (like subscribers or repeat buyers)

3. How to link those discounts so only the right customers get them

🔗 Helpful links:

• Shopify changelog update: https://changelog.shopify.com/posts/customer-eligibility-for-automatic-discounts

• Workflow diagram: https://whimsical.com/automatic-discounts-for-vip-customers-5KeafvdAA9ytyBpZ7wrQ5T

💡 By the end, you’ll know exactly how to set up subscriber-only discounts, loyalty perks, or VIP rewards — all without third-party apps.

1. Can I apply an automatic discount to tagged customers in Shopify?

- Yes. Shopify allows you to apply automatic discounts to tagged customers by creating a customer segment based on the tag (e.g., “VIP” or “Wholesale”). Once the segment is ready, set it as the eligibility group for your automatic discount. Shopify will then automatically apply the discount when those tagged customers are signed in.

2. How do I set up an automatic free shipping discount for specific customers in Shopify?

- In Shopify, you can create an automatic free shipping discount and assign it to a customer segment. For example, tag certain customers as “VIP” or “Subscriber,” then build a segment based on that tag. When you set up the free shipping discount in Shopify, choose that segment under Customer Eligibility so only those customers receive free shipping automatically at checkout.