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The Shopify Combined Listings app is free, but only Plus and Enterprise stores can install it. It groups products under one parent listing. Nova Combined Listings works on any Shopify plan. It links separate products with color and image swatches, while each product keeps its own URL, title, images, and SEO value.
If you’re on Plus and want one shared page for variants, the Shopify app works well. If you want separate pages that stay connected with color and image swatches, Nova Combined Listings is the better fit for combined listings on any plan.
Why people look at combined listings
Many stores sell the same product in several colors, materials, or lengths. Showing those options on one page makes shopping easier.
The native option has a catch. According to Shopify’s developer docs, combined listings are available only to stores on a Shopify Plus plan. That leaves many stores looking for another way. In Shopify Community threads, merchants ask how to combine listings, and replies point to third-party apps for stores that aren’t on Plus.
Reviews of the Shopify Combined Listings app show a 3.8 rating from 40 reviews as of November 2026. About 38% of those ratings are 1 or 2 stars. Individual reviewers report three problems:
Variants share one description and image set, even when they should differ.
Reordering variants doesn’t change which variant loads first.
Some merchants say the app doesn’t work with the Shop App.
These are individual reviews, not a survey, so we describe them as what reviewers report.
How the two approaches work
Shopify’s native app groups your products under one parent product. Shoppers see one page with options. Sales are tracked on the child products, not the parent. Orders can only sell through the Online Store channel, so POS and subscriptions aren’t supported, according to Shopify’s developer docs.
Nova Combined Listings doesn’t change your products. It groups related products, like the same shoe in five colors, and the product page shows them as variants. Each shoe keeps its own URL, title, images, and SEO value, according to the Nova Combined Listings app page.
Side-by-side comparison
What you care about | Shopify Combined Listings app | Nova Combined Listings |
|---|---|---|
Price | Free | Free plan (1 product group) |
Who can use it | Plus and Enterprise stores only | Any plan |
What happens to your products | Grouped under one parent product | Nothing changes. Products are grouped on the page only |
Product URLs | Variations get descriptive URLs under the parent | Each product keeps its own URL |
Title, images, and description | Each variation can have its own, but reviewers report shared copy problems | Each product keeps its own |
Rating | 3.8 from 40 reviews | 5.0 from 1 review (launched November 2026) |
Color and image swatches | Not described in Shopify’s developer docs or app description. | Yes, color and image swatches on the product page |
Shopify Combined Listings app
App Store listing
Developer: Shopify | Plans: Plus and Enterprise only | Price: Free | Rating: 3.8 (40 reviews) | Launched: June 21, 2024
Pick it if
You’re on Shopify Plus or Enterprise.
You want one shared product page for every variant.
You want a free app with official Shopify support.
Skip it if
You’re on any other plan.
You need each product to keep its own description and images. Reviewers report shared content problems.
You sell through POS or subscriptions, which the app doesn’t support.
Reviewers say
Some merchants praise the free price and Shopify support. Others report images that don’t transfer, variant bugs, and issues with the Shop App.
Nova Combined Listings
App Store listing
Developer: Hey Jak | Free plan: Yes (1 product group) | Rating: 5.0 (1 review) | Launched: November 2, 2026
Pick it if
You want to group related products, like the same shoe in five colors.
You want each product to keep its own URL, title, images, and SEO value.
You want color and image swatches on the product page.
Skip it if
You want one shared page with one description for every variant.
You want a long review history. The app launched in November 2026 and has very few reviews so far.
Plans
Free (1 product group), Standard $9.99/mo (45 groups), Pro $19.99/mo (110 groups), Premium $49.99/mo (1,000 groups).
Reviewers say
One reviewer praises the easy setup and support. We’ll add more as reviews come in.
FAQ
Can I use Shopify combined listings if I’m not on Plus?
No. The Shopify Combined Listings app is available only on Shopify Plus and Enterprise plans, according to the Shopify developer docs. If you’re on another plan, Nova Combined Listings works on any plan (confirm before publishing).
What’s the difference between Shopify combined listings and Nova Combined Listings?
Shopify’s app groups products under one parent product on a single page. Nova Combined Listings links separate products as variants on one page, and each product keeps its own URL, title, images, and SEO value, according to the Nova Combined Listings app page.
Does combining products on Shopify hurt SEO?
It depends on the approach. Shopify’s native app creates a parent product, which changes how the products are structured. Nova Combined Listings doesn’t change the products, so each keeps its own URL and SEO value, according to the Nova Combined Listings app page.
How do I combine products in Shopify without Plus?
Use an app that doesn’t require Plus. Nova Combined Listings works on any plan. Its free plan covers one product group, so you can test it on one collection before paying.
Can each variant keep its own URL in Shopify?
With Nova Combined Listings, yes. Each product keeps its own URL, according to the Nova Combined Listings app page. Shopify’s native app gives each variation a descriptive URL under a parent product, according to the Shopify Combined Listings app page.
Can I show color swatches that link to other products on Shopify?
Yes, with Nova Combined Listings. It shows color and image swatches on the product page, according to the Nova Combined Listings app page.